We love seeing things that are visually appealing. But how do designers know what that their design will be visually appealing AND readable? One of the most important steps is choosing the right typeface.
The main difference between a font vs typeface is the fact that font exists as a part of a typeface. Typefaces are like families and those families contain several different family members, called fonts.
Before you choose a typeface for your design, do your homework. Know what your objective is, what your demographic is, and the general type of typeface you’ll need to achieve these things. Establishing these things will help you a lot.
However, there are some fonts you should never, EVER use in your designs.
Choosing the right typeface will make or break your design, so make take the time to choose the right one.
Meara Kenny 