Humans are generally the target for most designs. However, as people are complex, they can be difficult to design for. This is why designers should look into the user-centred design.
When it comes to user experience, there are 7 influential factors. A design should be Useful, Usable, Findable, Credible, Desirable, Accessible, and Valuable.
There are also 7 principles that go hand in hand with user-centred design. Encapsulation: Contrast, Direction cues, The Use of Lots of White Space, Urgency and Scarcity, Try Before You Buy and Social Proof.
On top of this, you should keep the MAYA principle in mind: Design for the Future, but Balance it with Your Users’ Present. You want to create revolutionary designs that work for your users NOW.
User-centered design can help us design things that our audience will actually use.
Meara Kenny 