We remember things that have an emotional effect on us. But how can we use this to make design better? It is important to understand the importance of emotional design.
As a designer, it is very useful to know how to grasp and encourage emotional connections between users and a product.
Plutchick’s wheel of design can help you think about how you might elicit emotion through design.
We also have to learn how to tap into the reflective level of design, which is the design that completes us. To do this we have to investigate how a design might fit into and enhance the user’s life.
Knowing how to cater to emotions can enhance our design, as they will be memorable to the user.
Meara Kenny 